Friday, November 27, 2009

Home Grown Chinese cars cannot meet requirements of the western world, such as Europe. "They can't even get an entrance permit and there's still a long way to go."

China's automakers may dominate their home market, not the world's. Beijing Automotive Industry Holding Corp. ranks 10th among China's automakers, who are looking for a short cut to the global market by snapping up assets from distressed Western giants such as General Motors Co. The Chinese generally churn out low-end cars for the booming domestic market and lack the technology and management and marketing expertise to handle global brands. "Their products are focused on the low-end market and cannot meet requirements of the western world, such as Europe," said Zhang Jing, an analyst at Phillip Securities. "They can't even get an entrance permit and there's still a long way to go." Analysts reckon Chinese car makers are still 5-10 years behind their global rivals in terms of technology, and it would take even longer to build strong brands with appeal for sophisticated Western buyers.

Scott Vruggink
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